Welche Metriken sollten Sie verfolgen, um die sozialen Auswirkungen der Veranstaltungen Ihres Unternehmens zu messen? (2024)

Establece metas claras y específicas que reflejen el propósito social de tus eventos, como aumento de conciencia, participación comunitaria o recaudación de fondos para causas específicas. Mi experiencia indica que la claridad en los objetivos facilita la medición.

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Participant feedback and satisfaction: Collect feedback through surveys or evaluations to gauge participants' satisfaction and their perception of the event's impact. This can provide insights into the effectiveness of your programming and areas for improvement. For example, my organisation held an inclusive hiring and training event. Indicators were designed to measure if the corporates learn about what solutions social enterprises can provide. In other words, the indicators aim to assess the corporate's intention to buy hiring and training services from the social enterprises.

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The nature of the social impact work you do determines the type of metrics that will define impact. While fundraising projects may rely more on quantitative metrics such as the number of donors and the amount donated, a project that aims to improve knowledge will rely more on qualitative metrics such as engagement and interaction at the event, and feedback from beneficiaries about their knowledge levels and satisfaction.

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Identifica las variables clave que reflejen el progreso hacia tus objetivos, como asistencia, donaciones, participación en redes sociales y encuestas post-evento. Mi experiencia destaca la importancia de recopilar datos variados para una evaluación integral.

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Utiliza herramientas analíticas para interpretar los datos recopilados, identificando patrones, correlaciones y áreas de mejora. Mi experiencia destaca la necesidad de una interpretación contextualizada para obtener conclusiones precisas.

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Comunica de manera transparente y accesible los resultados a todas las partes interesadas, utilizando informes visuales y narrativos. Mi experiencia indica que la comunicación efectiva fortalece la percepción positiva y el compromiso continuo.

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Long-term impact: Consider tracking indicators of long-term impact, such as sustained behavior change, policy or system changes, or ongoing collaborations that result from your event. For example, we are interested in learning how social enterprises and corporations will collaborate a year after the inclusive hiring and training fair.

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Another thing to consider is to always take feedback after your events. While you may have predefined metrics for success, at the end of the day, it is your stakeholders and beneficiaries who can give you an unbiased view of the true impact of your project on their lives.

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As with any good measurement you want to not muddy the waters, but you also want to make sure you’re capturing all potential areas of impact. As such organizing your goal(s) is key. Are you after general awareness? Start with attendance as a metric, then work on increasing said number YOY, that will inevitably lead to tracking sales of say auction items, which impacts overall fundraising potential. Then there is the after which is often most crucial and telling. What does the social media imprint look like? Can we increase shares of relevant voices applicable to the cause? Is there education material that was captured that can now be evergreen for your organization? That’s impact also. Creating content that reaches X to achieve Y.

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If possible, find external ways to validate your impact. For instance, have an exit survey to measure the event's performance and ask people what they felt and what they learned. Testimonies from diverse stakeholders are a great way of establishing legitimacy in a way that's honest and transparent.

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Track attendance rates, community feedback, and post-event engagement metrics to measure the social impact of your organization's events. For instance, analyze attendee demographics to ensure diverse participation, collect feedback through surveys to understand community experiences, and monitor social media interactions to gauge ongoing engagement. By quantifying these metrics, such as increased volunteer participation or positive sentiment expressed online, organizations can assess the tangible social benefits generated by their events, guiding future planning and maximizing community impact.

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